Your experienced TradeTech partner
Entrepreneurs are the driving forces of change. That’s why we empower TradeTech enthusiasts to launch or grow their customer-validated businesses. AREA42 is a trade technology venture builder with a strong focus on disrupting how we trade products and services.
Since its launch at the start of 2019, AREA42 has had a long-term vision: to recode trade for the digital era.
But, how and why did AREA42 start? The (not so) simple answer is credit insurance bankers contemplating 3D printing!
‘What does 3D printing have to do with TradeTech?’ you might ask yourself quizzically. Well, theoretically, if something can be delivered immediately the receiver can also pay for it immediately. In that scenario, you don’t need credit insurance, because there’s no risk asking to be insured.
‘But wait,’ your keen business mind may say, ‘I’m not so worried about credit insurance. My main concern is that my business doesn’t want to pay immediately - we must manage our cash flow very carefully!’
AREA42 transferred the disruptive idea of immediacy to the mission of balancing commercial demands and technical possibilities to find risk savvy ways to make B2B more fluid.
Enter the budding B2B marketplace space. The main issue was this: if B2B marketplaces are based on how well-established B2C marketplaces were operating, that would not be appealing to businesses. Why? Whereas a consumer is used to paying immediately or delayed with a credit card, businesses don’t want to pay immediately and generally don't put large transactions on cards.
Instead, they traditionally prefer payment terms so they can manage their cash flow over time and in their favour. Also, marketplace managers needed an easier way to connect and make sense of the spaghetti-like web of APIs needed to put together efficient and functioning B2B marketplaces.
The emerging B2B marketplace issues created the opportunities for TradeTech solutions. First, Kamel Tansaout (CEO, Marjory) and AREA42 deep dive into collaboration to create a low-code process orchestrator to solve the API spaghetti issue - the result is Marjory.
What about the cash flow question? Terms.Tech, which is led by Product Manager Jessica Nemeth, is AREA42’s credit solution for payment terms - a fast, secure, flexible, and easy-to-integrate buy now, pay later solution facilitating smooth and secure B2B transactions.
A new question needed to be answered – how would Terms.Tech collect and transfer the money from transactions? AREA42 joined forces with an EEA-licensed payment service provider called Digiteal, managed by its CEO, Cédric Nève. Lode Vermeersch, the Head of AREA42, sits on Digiteal’s Board of Directors.
With these efforts AREA42 has been making progress on the initial problem statement. We create new tech possibilities to enable risk-savvy B2B transactions, addressing traditional business concerns while smoothing out trade.
AREA42 continues to search for new problem statements and their potential TradeTech solutions and is accelerating this through our venture building programme, MISSION42.
AREA42's ecosystem
What is GrowKap?
GrowKap is a one-of-a-kind European working capital solution that enables growing companies to build trust with big buyers and suppliers while enhancing negotiating power with suppliers. Without using up their precious working capital.
How does GrowKap work? A big buyer places an order with a growing company. The GrowCo needs supplies to fulfil the order, but its supplier wants to be paid upfront. GrowKap steps in and pays the supplier.
So, the growing company delivers without tapping its treasury. Subsequently, the big buyer pays GrowKap, who takes its fees, covers its costs, and immediately pays the growing company their margin.
GrowKap delivers!
Supplier purchase order financing
Rigorous risk assessment
Fair and fast fee and limit determination
100% payment to the GrowCo’s supplier
Negotiating power with suppliers
Available throughout the EEA & CH
GrowKap enables growing European companies to take on otherwise challenging big orders. GrowKap enhances the GrowCo’s credibility. Suppliers are happy because they know they will receive timely payment.
Take a look at GrowKap
#purchaseorderfinancing #growingcompany
What is Terms.Tech?
Terms.Tech is a fully customisable deferred payments solution offering payment terms via B2B Buy Now, Pay Later for B2B commerce and trade.
We know that it’s not easy nor economical for every B2B merchant to fund and manage deferred payments for their customers. That makes Terms.Tech the kind of embedded finance TradeTech solution that AREA42 loves to move to market.
Why? It integrates seamlessly into existing marketplace ecosystems and e-commerce solutions – and, it’s easy to use! Best of all, Terms.Tech enables buyers, sellers and marketplaces to grow their businesses while managing their cash flow effectively.
Terms.Tech provides these business tools - and more!
Liquidity and payment terms up to 120 days
Instant credit decisions and underwriting
Robust risk management & collection
Available throughout the EEA & CH
Reporting
Terms.Tech is designed to match each customer’s purpose and it finds the best possible payment terms solution for their needs. This means Terms.Tech's white label approach runs on your rails, and matches your brand and values!
Take a look at Terms.Tech
#paymentterms #BNPL
What is Digiteal?
Digiteal is an EEA-licensed payment service provider that helps both businesses and consumers navigate their payment experiences and needs. Digiteal’s solutions simply make electronic payments easier. Whether it’s QR codes in paper bills or embedding ‘pay’ buttons in your emails, portals, and apps.
Digiteal also helps boost B2B marketplaces. As a certified payment institution, Digiteal collects money for marketplaces, automates and splits payments to distinct parties, and acts as the PSP when Terms.tech is embedded.
In April 2024, Digiteal was acquired by Aera Payment & Identification, a leading Norwegian FinTech.
Digiteal helps businesses to succeed by:
Automating invoicing for sales and purchasing
Facilitating electronic payments
Enabling to bank movements to accelerate bank reconciliations
It’s all about saving time for consumers. By providing innovative solutions to their suppliers, Digiteal enables people to pay bills and invoices based on security, clarity, flexibility, and serenity. Digiteal even allows consumers to secure their second-hand car transactions thanks to Digiteal’s trusted payment solution. Life is much easier with Digiteal!
Discover more about Digiteal
#paymentserviceprovider #PSP #payments
What is Marjory?
Marjory is a low-code data connectivity solution for workflow automation between best-of-breed apps. What does that mean in simple terms? Marjory enables businesses to automate these types of tasks: seller onboarding, KYC management, payment management, and e-procurement.
Marjory is a process orchestrator, meaning it creates seamless workflow automations between the apps (marketplace solution, PSP, CMS, etc.) that businesses use to carry out tasks. Cofidis, Comexposium, Decathlon, Electro Depot, Kiabi, Lyreco, Technicolor all benefit from Marjory's workflow automations.
What are some of the solutions Marjory provides?
Launch a B2B or B2C marketplace
Data orchestration with iPaas for CIOs
Low-code data connections for CDOs
Digitalisation and automation of e-procurement
Want to learn more about digital marketplaces and orchestration? Marjory gives you the chance to learn from their experts, acquire functional and technical knowledge, and even pick up a Marjory certification.
Make your way over to Marjory
#marketplace #orchestrator
