icon of the MISSION42 rocket in purple

TradeTech
Innovation Lab

B2B trade finance venture-building studio and product accelerator

OUR MISSION

Developing fluid solutions in B2B trade
that de-risk SME transactions

icon of the MISSION42 rocket in orange

Leading to market

icon of the MISSION42 rocket in orange

Innovating for tomorrow

AREA42's innovation lab's 3 objectives represented with three concentric circles

OUR 3 objectives

What is the scope of our customer-centric TradeTech innovation lab?

icon of the MISSION42 rocket in orange

Innovating the core – add-ons and enhancements for current AREA42 working capital products

icon of the MISSION42 rocket in orange

Unlocking adjacencies – new features and service developments

icon of the MISSION42 rocket in orange

TradeTech venturing – building new AREA42 trade finance ventures

INNOVATION WITH PURPOSE

We fulfil AREA42's purpose

How? By creating TradeTech ventures and meeting customer demands for current products.

icon of the MISSION42 rocket in orange

Deep trade finance and payments expertise meets relevant tech innovation

icon of the MISSION42 rocket in orange

Customer-centric approach to building, validating, and launching --> Learn more

icon of the MISSION42 rocket in orange

No ego, no fluff. Every idea, feature, or product must answer this question:
Does it make B2B trade faster, easier, or more accessible?

icon of the MISSION42 rocket in orange

We are agile – we believe in doing and testing before debating perfection

icon of the MISSION42 rocket in orange

We build solutions that actually matter – because we ensure they solve real-life customer problems 

About AREA42

We are innovators making trade future-proof. We disrupt B2B commerce and trade with customer-centric innovations in trade technology.
--> Learn more about TradeTech here.

#innovators #tradetech #payments #venturebuilding #B2B #SME #workingcapital #customercentric
#tradefinance

Men sitting at a table working on an innovation project.
icon of the MISSION42 rocket in orange

Afonso tells you about MISSION42

Afonso, our Lean Startup Coach, describes the vision of MISSION42 – to build startups that help B2B-focused SMEs trade successfully, smoothly, and in a risk-savvy way.

How we innovate

How do we create TradeTech innovations?

We go on customer-centric journeys from insights through validation mechanisms to testing and launch. Let's see how we do it!

A smiling businesswoman holding a whiteboard pen.

About our innovation journeys

01

Customer-centric insights set the foundation and guide the way

02

In-market B2B customer validation

03

Business modelling and viability development

04

Product or feature architecture and operational flow

05

Testing and more customer validation

Trade is in good company

Meet the Innovation Lab team

Afonso Rebelo de Sousa - Lean Startup Coach for MISSION42 at AREA42
Afonso Rebelo de Sousa
Innovation Lead
Adalberto Rodrigues - Venture builder for MISSION42 at AREA42
Adalberto Rodrigues
Product Innovator
Jacques Bolzer - Head of Products at AREA42
Jacques Bolzer
Head of Operations
Lode Vermeersch - Head of AREA42
Lode Vermeersch
General Management
Gregory Gobel - Marketing and Content Lead at AREA42
Gregory Gobel
Communications Manager
Saskia Buntinx - Office Manager at AREA42
Saskia Buntinx
HR & Office Manager
Hector Granero - Designer at AREA42
Hector Granero
Graphic Designer
Jacques Bolzer - Head of Products at AREA42

Any unanswered questions?

Hi, I'm Jacques. I can't wait to hear from you to explore and discuss MISSION42.

Schedule a call