Changing the way we trade

Why we exist‍
B2B commerce has a significant impact on our lives. It ensures that we can work, eat, and enjoy life. Yet it does not reach its full potential. The trade industry is a collection of industries that work together in different areas, but everyone minds their own business regarding innovation.

AREA42 improves trade and makes embedded solutions for a fluid and risk-savvy trade environment. We're a venture builder specialising in B2B trade technology, known as TradeTech.

‍We go where no one has gone before
‍We're working hard to future-proof trade. No blah blah - just real and sustainable impact for our and future generations. We identify verifiable trade problems based on customer-centric insights, validate them, and build trade technology solutions to drive B2B commerce forward.
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Sharing knowledge and working together
We gather intelligent, pragmatic people who want to move forward. We are a diverse team based on three important values: respect, curiosity, and boldness. We believe in mutual trust, entrepreneurship, collective creativity, technological excellence, and solid execution.

Tackling big trade issues together
We’re partnering with others to tackle problems too complex to fix alone. Some of our partners have included the World Economic Forum, Fintech Belgium, and La Place Fintech. 

We solve trade problems with TradeTech
TradeTech is a young industry that leverages technology to improve the trade of goods and services. That means disrupting the traditional ways of financing trade. Our venture-building studio and innovation lab, MISSION42, is driving this forward. And, our working capital solutions such as Terms.Tech and GrowKap are available throughout the EEA and Switzerland.

Laser-focused on what matters most
There are a lot of aspects when it comes to TradeTech, but we believe the Trade Finance Gap of $2.5 trillion, as identified by the Asian Development Bank, deserves our full attention. For years we’ve been building knowledge on the financial part of trade technology, but that doesn't mean that we’re not open to looking at other facets, too.
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Putting our money where our mouth is
Finding new, alternative ways to create business opportunities is what we love. With the help of our investors and our parent company, Credendo, we can take them to the next level.