INSIGHTS
7 ways to increase cart conversion in B2B e-commerce
This insights two-pager explains how your European B2B business can increase cart conversion in your e-commerce. Let’s leave abandoned carts in the past and get your customers to complete their checkout.

In this cart conversion insights sheet you’ll learn about:
- what percent of B2B carts get abandoned (it’s higher than you might guess!)
- why you should use the KISS rule of thumb
- how embedded short-term trade financing like B2B BNPL can increase cart conversion
- how to handle costs, language, and develop trust signals, and more!
Contact us

Hi, I’m Wouter!
I’d love to discuss how we can help your operation with our working capital solutions. I’m looking forward to meeting you and answering all of your questions about AREA42.