INNOVATING B2B TRADE
Trade Tech Innovation Lab
Solving real customer problems with B2B trade innovations. Developing fluid solutions to de-risk B2B transactions.
Leading to market
Innovating for tomorrow
What’s the scope of our TradeTech innovation lab?
Customer centricity at the core
Tapping into known and unknown customers and their insights to discover fundamental problems and opportunities for improving B2B trade.
Lean validation
Agile approach to enhance our current products with features and add-ons.
Venture building
Leveraging those customer insights to unlock new TradeTech solutions and products.
INNOVATION WITH PURPOSE
Fulfilling AREA42’s mission
Solving real customer problems with B2B trade innovations
How we innovate at AREA42
How do we create TradeTech innovations?
We go on customer-centric journeys from insights through validation mechanisms to testing and launch. Let’s see how we do it!
Our innovation journeys include these core activities
Contact us
Hi, I’m Wouter!
I’d love to discuss how we can help your operation with our working capital solutions. I’m looking forward to meeting you and answering all of your questions about AREA42.